
welcome to naytrual beauty, where simplicity meets your naytrual self-expression.
we believe that beauty is personal, effortless, and already within you. our mission is to celebrate your individuality by creating products that enhance, not mask, your naytrual features.


naytrual beauty: a new look, same mission
as we continue to grow and evolve, we’re proud to introduce our new logo.
this updated design reflects our journey, our vision for the future, and our dedication to creating beauty that feels authentic, effortless, and empowering.
while our illustrated logo beautifully captured our early beginnings, this fresh, modern design represents our commitment to growth, innovation, and making beauty simple for everyone.
what hasn’t changed? our core values.
we’re still dedicated to helping you embrace your naytrual beauty with products that celebrate individuality and simplicity.
this rebrand is a symbol of how far we’ve come, and we’re so excited to continue this journey with you.


we understand that beauty can sometimes feel overwhelming—so we’re here to simplify it. from our thoughtfully crafted formulas to our easy-to-use packaging, every product is designed with you in mind. whether you’re a beauty pro or just starting your journey, naytrual beauty makes it easy to feel confident and beautiful every day.

our nayprints:
• embrace your naytrual beauty. we believe everyone deserves to feel seen, celebrated, and empowered in their own skin.
• simplicity is key. beauty shouldn’t be complicated, which is why our products are versatile, easy-to-apply, and designed to fit seamlessly into your routine.
• inclusivity matters. our shades, textures, and formulas are made for everyone—because beauty has no limits.


we’ve all been there - dry lips, a gloss that doesn’t shine, or products that just don’t feel right.
for us, it’s always been about the finishing touches that bring everything together.
inspired by our love of effortless beauty, we created this collection of lip glosses and lip care to keep your lips hydrated, glossy, and ready to shine. simple, beautiful, and made for you.
thank you for choosing naytrual beauty. together, we’re redefining what it means to feel beautiful—your way!